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Digital design

Digital design: A critical introduction

by Dean Bruton

Dean Bruton is an artist and academic who has taught digital art and design at several universities in Australia. He is author of Recollections: The Contemporary Art Society of South Australia 1943-86 Author affiliation details are correct at time of print publication.

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and Antony Radford

Antony Radford has taught and researched digital, architectural and urban design at several Australian universities. He is co-author of CADD Made Easy, Knowledge-Based Design Systems, Understanding Sustainable Architecture, and Design by Optimization in Architecture, Building and Construction. Author affiliation details are correct at time of print publication.

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Bloomsbury Academic, 2012
  • DOI:
    10.5040/9781474294065
  • ISBN:
    978-1-4742-9406-5 (online)

    978-1-8478-8829-7 (hardback)

    978-1-8478-8828-0 (paperback)

    978-1-8478-8917-1 (epub)
  • Edition:
    English edition
  • Place of Publication:
    London
  • Published Online:
    2017 2017
Digital design
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Digital Design: A Critical Introduction provides a much-needed new perspective on designing with digital media. Linking ideas from media theory, generative design and creativity with examples from nature, art, architecture, industrial design, websites, animation and games, it addresses some fundamental questions about creative design with digital media.

Featuring original material based on the authors' own research, the book argues that the recognition and understanding of the interplay of the two apparently opposing concepts of rules and contingency supports original thinking, creativity and innovation.

Going beyond existing texts on the subject, Digital Design is an accessible primer whose innovative approach transcends the analysis of individual subfields - such as animation, games and website design - yet offers practical help within all of them.