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Adolf Loos was an Austrian architect born in Brünn, Moravia, now the Czech Republic, who may be viewed as Viennese modernism’s great lone warrior. As an influential modern architect, he authored culturally critical articles in which he rejected his contemporaries’ supposed aberrations of taste. In contrast to the thinking of colleagues such as the Secessionists and the members of the Wiener Werkstatte, above all Josef Hoffmann, whom his sharp criticism frequently targeted, Loos rejected the tenets of the prevailing historicist and Jugendstil tendencies of his time. To him, modernism meant not the invention of a new style, but rather the functional and aesthetic adaptation of proven solutions.
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