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Cassandre

Designer Biography

Image
...Cassandre was a Ukrainian poster and type designer, and painter, who worked in Paris and New York. One of the most influential poster designers of the twentieth century, Mouron adopted the pseudonym Cassandre for advertising work in 1922...

Advertising

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Illustration

AVA Publishing SA, 2009

Book Chapter

...This was the main brand illustration and guide cover for the Proms 2008 festival.Illustration by Andy PottsA creative and commercial field that provides more exposure and pays more than most commissions. Deadlines are short within...

Art Directors Club, (The United States) (1920–)

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Chapter

...In 1920 Louis Pedlar, advised by Earnest Elmo Calkins, brought together a group of art buyers, art department managers, and layout artists to form an organization that would champion excellence in advertising and seek to elevate its...

Baudrillard, Jean (1929–2007)

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Chapter

...Introduction Jean Baudrillard (1929–2007) was born in Reims, France. He studied German language and literature at the Sorbonne in Paris before transferring disciplinary loyalties to teach sociology at Paris X Nanterre university...

Marketing

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Illustration

AVA Publishing SA, 2009

Book Chapter

...This book cover design was for a travelogue based on the author’s experiences in and around Colombia and its drug trade.Illustration by Andy PottsIllustrations are used in marketing and advertising to create images that promote brands...

Flyers

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Illustration

AVA Publishing SA, 2009

Book Chapter

...Direct marketing materials used to advertise an event. In London during the early 1980s, photocopied designs on different-coloured paper stock were used as a cheap way to promote club events – they also became a way for emerging...

Introduction

David Raizman

David Raizman is Distinguished University Professor Emeritus in the Department of Art and Art History at Drexel University, USA. Author affiliation details are correct at time of print publication.

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Reading Graphic Design History : Image, Text, and Context

Bloomsbury Visual Arts, 2020

Book Chapter

...—Printers Ink, April 23, 1954IntroductionReading Graphic Design History comprises seven well-illustrated studies of examples of graphic design, in-depth examinations focusing upon a single work or closely related body of work associated...

Campaign

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Illustration

AVA Publishing SA, 2009

Book Chapter

...This image was used to promote soccer in McDonald’s stores across Latin America.Illustration by Andy PottsA comprehensive and integrated strategy that utilises a series of messages based on a theme and uses a variety of media such as web...

Persuasion

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Illustration

AVA Publishing SA, 2009

Book Chapter

...This piece by James Brown is a one-colour linocut illustrated in a manner that suits the copy – very polite and gentlemanly.Illustration by James BrownA form of communication used to influence actions or beliefs by appealing to reason...

Japan Advertising Artists Club (JAAC) (1951–70)

The Bloomsbury Encyclopedia of Design Volume 2

Bloomsbury Academic, 2016

Encyclopedia Chapter

...From 1951 to 1970, Nihon Senden Bijutsu Kyokai, known as “Nissenbi” (Japan Advertising Artists Club) (JAAC), was Japan’s leading professional organization for graphic design and advertising art. Organizers included Japan’s best-known...