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Brand

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Article

...A brand is a name, term, sign, symbol or design, or some grouping thereof that assists in the recognition of goods and services of a particular supplier as well as creating difference from other suppliers in the market. A brand is the sum...

Identity

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

eBook

...The behavioural characteristics of a company, which define what qualities are synonymous with its level of service, its innovative nature or its approach to doing business. Branding is the expression or presence of this identity...

Theremin

The Bloomsbury Encyclopedia of Design Volume 3

Bloomsbury Academic, 2016

Encyclopedia Article

...The theremin is an electronic musical instrument developed in Russia in 1919 by Lev Segeyevich Termen (anglicized version: Leon Theremin) based upon certain properties of heterodyne radio circuitry and originally upon thermionic valve...

Persona

The Bloomsbury Encyclopedia of Design Volume 3

Bloomsbury Academic, 2016

Encyclopedia Article

...A persona is a fictional character based on synthesized social research. Teams make design decisions by consulting material that makes that persona vivid, perhaps embodying that persona in order to imagine their reaction to different design...

Brand

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

eBook

...A symbol, mark, word or phrase that identifies and differentiates a product, service or organisation from its competitors. Brands are created to help us distinguish between similar product offerings through perceptions of quality and value....

Branding

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Typography

AVA Publishing SA, 2010

eBook

...A symbol, mark, word or phrase that identifies and differentiates a product, service or organisation from its competitors. Brands are created to help us distinguish between similar product offerings through perceptions of quality and value....

Apple Design Award (1996-)

Clive Edwards

Clive Edwards is Professor in Design History at Loughborough University, UK. His authored works include: Interior Design: A Critical Introduction (Bloomsbury 2010), Encyclopedia of Furnishing Textiles, Floorcoverings and Home Furnishing Practices 1200-1950 (2007); Turning Houses into Homes (2005), Encyclopaedia of Furniture Materials Trades and Techniques (2000), Twentieth Century Furniture, its materials, manufacture and markets (1994), and Victorian Furniture, Technology and Design (1993). He has also contributed a number of articles to the Encyclopedia of Interior Design (1997), and has published a number of scholarly articles and essays in edited works. Author affiliation details are correct at time of print publication.

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The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Article

...In 1996 Apple announced their Human Interface Design Excellence Awards, later to be called the Apple Design Awards. This industry-based contest is intended to honor the finest human interface programs that were available on Macintosh...

Atari

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Article

...Atari, from the Japanese word meaning “to hit” as a target, was key in setting the video game industry into motion. Nolan Bushnell founded the company in Sunnyvale, California, in 1972, when Pong was released, one of the first successful...

Gucci, Guccio (1881–1953)

The Bloomsbury Encyclopedia of Design Volume 2

Bloomsbury Academic, 2016

Encyclopedia Article

...Gucci is Italy’s largest selling brand, founded by craftsman Guccio Gucci in 1921. While working in hotels in Paris and London, he had been impressed by the luxurious luggage of the guests. Building on the family’s saddlery business, he...

Murphy, Frank (1889–1955)

The Bloomsbury Encyclopedia of Design Volume 2

Bloomsbury Academic, 2016

Encyclopedia Article

...Frank Murphy (1889–1955) was a British businessman and the eponymous director of Murphy Radio Ltd. He later established a furniture company dedicated to his ideals of quality, straightforwardness, and economy.Born in West Plumstead...