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Dominant & Subordinate Colour

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

eBook

...Pictured is an interior created by Claire Gordon Interiors. Note how the dark, dominant colour attracts attention first, and contrasts with the accent colour, while the subordinate colour fulfils a balancing and supporting role. Colour...

Occam’s (or Ockham’s) Razor

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

eBook

...A principle attributed to the fourteenth century English logician and Franciscan friar, William of Ockham, which forms the basis of methodological reductionism. The principle states that elements which are not really needed should be pared...

Analysis–Synthesis–Evaluation Model

Clive Edwards

Clive Edwards is Professor in Design History at Loughborough University, UK. His authored works include: Interior Design: A Critical Introduction (Bloomsbury 2010), Encyclopedia of Furnishing Textiles, Floorcoverings and Home Furnishing Practices 1200-1950 (2007); Turning Houses into Homes (2005), Encyclopaedia of Furniture Materials Trades and Techniques (2000), Twentieth Century Furniture, its materials, manufacture and markets (1994), and Victorian Furniture, Technology and Design (1993). He has also contributed a number of articles to the Encyclopedia of Interior Design (1997), and has published a number of scholarly articles and essays in edited works. Author affiliation details are correct at time of print publication.

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The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Article

...A widely held approach to defining the design method, set out by J. C. Jones in 1963, which takes the three points of analysis, synthesis, and evaluation as a logical and iterative process for designers. The analysis stage identifies all...

Coordinates

The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

eBook

...A set of two or more numbers that are used to determine the position of a point, line, curve, plane or element in a space with a given dimension. Coordinates are represented by the letters x and y, where x refers to the horizontal and y...

Kiss Cutting

The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

eBook

...A die-cutting method in which the face stock is die cut, but not the backing sheet, to facilitate the easy removal of the cut stock. Kiss cutting is often used with self-adhesive substrates to allow the sticker to be peeled away...

Photomontage

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

eBook

...A technique where two or more images are combined to create a composite. The images in a photomontage may be merged seamlessly or with visible joins, but the overall result will be to create an image that benefits from the sum of all parts....

Saddle Stitch

The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

eBook

...A FAST AND ECONOMIC BINDING METHOD. THE PAGES ARE NESTED AND BOUND WITH WIRE STITCHES APPLIED THROUGH THE SPINE ALONG THE CENTREFOLD, WHICH ALSO ALLOWS A VARIETY OF DIFFERENT COVERS TO BE INCLUDED. SADDLE STITCHING IS NOT A STRONG...

Small Screen

The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

eBook

...A DIGITAL SCREEN ON A HAND-HELD DEVICE SUCH AS A DIGITAL CAMERA, MOBILE TELEPHONE, MP3 PLAYER OR OTHER ELECTRONIC EQUIPMENT. DESIGNING FOR A SMALL SCREEN TYPICALLY CALLS FOR GREATER SIMPLICITY TO AID READABILITY, WITH FEWER COLOURS USED...

Shiner

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

eBook

...A method of printing colour that results in a darker, richer black. Also called a bouncer. This page is printed as a shiner with a layer of cyan printed underneath the black ink layer. Pictured above is an image of Arthur Brown created...

Surprint

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

eBook

...Two elements that are printed on top of one another and are tints of the same colour.The removal of part of a flood colour in order to leave a white space.Two different coloured elements that are printed on top of one another. Usually...