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Dominate & Subordinate Colour

Gavin Ambrose

Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a journalist and teacher, and former Director of the Christian Meditation Centre in London. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Book, 2006

Book Chapter

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Concept–Knowledge (C-K) Theory

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Article

...A design and reasoning theory based on the distinction between concept and knowledge. Currently the theory is mostly used for explanatory purposes, but it can also be used as a very simple and powerful framework to generate innovative...

Grain (Film)

Gavin Ambrose

Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a journalist and teacher, and former Director of the Christian Meditation Centre in London. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Pre-Press & Production

AVA Book, 2010

Book Chapter

...No extract of this content is available for preview...

Breaking free from NSD: Design and service beyond new service development

Designing for Service : Key Issues and New Directions

Bloomsbury Academic, 2017

Book Chapter

...7.1 Introduction In a panel conversation at the QUIS conference in Karlstad in 2014, Steve Vargo suggested that design, under a service dominant logic, is to service what invention is to product...

Shiners and Bouncers

Gavin Ambrose

Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a journalist and teacher, and former Director of the Christian Meditation Centre in London. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Pre-Press & Production

AVA Book, 2010

Book Chapter

...No extract of this content is available for preview...

Convergence Design

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Article

...Convergence is a human-centric methodology that seeks to improve products, processes, and contents in terms of their usability, usefulness, and satisfaction; it moves away from the Material Age into the Age of Experience. Convergence...

Greeking and Dummy Text

Gavin Ambrose

Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a journalist and teacher, and former Director of the Christian Meditation Centre in London. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Pre-Press & Production

AVA Book, 2010

Book Chapter

...No extract of this content is available for preview...

Gradient

Gavin Ambrose

Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a journalist and teacher, and former Director of the Christian Meditation Centre in London. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Pre-Press & Production

AVA Book, 2010

Book Chapter

...No extract of this content is available for preview...

Juxtaposition

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Illustration

AVA Book, 2009

Book Chapter

...No extract of this content is available for preview...

Signatures

Gavin Ambrose

Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a journalist and teacher, and former Director of the Christian Meditation Centre in London. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Pre-Press & Production

AVA Book, 2010

Book Chapter

...No extract of this content is available for preview...