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Cassandre

Designer Biography

Image
...Cassandre was a Ukrainian poster and type designer, and painter, who worked in Paris and New York. One of the most influential poster designers of the twentieth century, Mouron adopted the pseudonym Cassandre for advertising work in 1922...

Niche Design and Marketing

Clive Edwards

Clive Edwards is Professor in Design History at Loughborough University, UK. His authored works include: Interior Design: A Critical Introduction (Bloomsbury 2010), Encyclopedia of Furnishing Textiles, Floorcoverings and Home Furnishing Practices 1200-1950 (2007); Turning Houses into Homes (2005), Encyclopaedia of Furniture Materials Trades and Techniques (2000), Twentieth Century Furniture, its materials, manufacture and markets (1994), and Victorian Furniture, Technology and Design (1993). He has also contributed a number of articles to the Encyclopedia of Interior Design (1997), and has published a number of scholarly articles and essays in edited works. Author affiliation details are correct at time of print publication.

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The Bloomsbury Encyclopedia of Design Volume 2

Bloomsbury Academic, 2016

Encyclopedia Chapter

...Niche design and marketing refers to the production and supply of a good or service that has specific qualities that a particular consumer group find appealing. Typically, a niche product is differentiated from other goods in the same vein,...

Marketing

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Illustration

AVA Publishing SA, 2009

Book Chapter

...This book cover design was for a travelogue based on the author’s experiences in and around Colombia and its drug trade.Illustration by Andy PottsIllustrations are used in marketing and advertising to create images that promote brands...

Specimen sheet

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Typography

AVA Publishing SA, 2010

Book Chapter

...A page that presents the various characters, sizes and variations of a typeface for marketing purposes. A specimen sheet allows a potential buyer to see how different versions of a typeface look when set in text blocks at different...

Packaging Design

The Bloomsbury Encyclopedia of Design Volume 3

Bloomsbury Academic, 2016

Encyclopedia Chapter

...Packaging Design, at its most basic level, refers to the design of the container that will be used to hold, protect, describe, display, promote, differentiate, and even prevent theft of a product until purchase. At its most sublime...

Promotional Design

The Bloomsbury Encyclopedia of Design Volume 3

Bloomsbury Academic, 2016

Encyclopedia Chapter

...Design work by an individual or organization typically intended for display in a design portfolio, résumé, or showcase. These are often meaningful, original, or exemplary designs. Promotional design can be communicated through the creation...

A Place for Design in Management Education?

The Handbook of Design Management

Bloomsbury Academic, 2011

Book Chapter

...Source: Reprinted from Archer, L.B. (1967) ‘A Place for Design in Management Education?’, Design Journal 220: 38–43. Courtesy of the University of Brighton Design Archives, http://www.brighton.ac.uk/designarchives/...

Into a Changing World

The Handbook of Design Management

Bloomsbury Academic, 2011

Book Chapter

...Source: Reprinted from Pilditch, J. (1976) Talk About Design. London: Barrie & Jenkins, pp. 3–14. Courtesy of Anne Pilditch. In February 1974 the European head of one of the world’s largest American corporations visited me. ‘I...

Design, Sustainability and Marketing

The Handbook of Design for Sustainability

Bloomsbury Academic, 2013

Book Chapter

...Introduction Marketing and brands are important tools of the consumer society and are complicit in contributing to the unsustainable consumption patterns we now have to address. But the expertise and influence they represent can...

Driving sales: Print and TV advertising of cars to women drivers

Grace Lees-Maffei

Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK. Author affiliation details are correct at time of print publication.

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Reading Graphic Design in Cultural Context

Bloomsbury Visual Arts, 2019

Book Chapter

...Graphic designers work as part of teams. They work closely with clients from manufacturers to marketing and advertising agencies, including creatives and account executives. Graphic designers need to understand how products are positioned...