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Specimen sheet

Gavin Ambrose

Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a journalist and teacher, and former Director of the Christian Meditation Centre in London. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Typography

AVA Book, 2010

Book Chapter

...No extract of this content is available for preview...

Marketing

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Illustration

AVA Book, 2009

Book Chapter

...No extract of this content is available for preview...

Packaging Design

The Bloomsbury Encyclopedia of Design Volume 3

Bloomsbury Academic, 2016

Encyclopedia Article

...Packaging Design, at its most basic level, refers to the design of the container that will be used to hold, protect, describe, display, promote, differentiate, and even prevent theft of a product until purchase. At its most sublime...

Niche Design and Marketing

The Bloomsbury Encyclopedia of Design Volume 2

Bloomsbury Academic, 2016

Encyclopedia Article

...Niche design and marketing refers to the production and supply of a good or service that has specific qualities that a particular consumer group find appealing. Typically, a niche product is differentiated from other goods in the same vein,...

Design: A Powerful but Neglected Strategic Tool

The Handbook of Design Management

Bloomsbury Academic, 2011

Book Chapter

...Source: Reprinted from Kotler, P. and Rath, G. A. (1984) ‘Design: A Powerful but Neglected Strategic Tool’, The Journal of Business Strategy 5(2): 16–21. © Emerald Group Publishing Limited all rights reserved. Design is a potent...

Into a Changing World

The Handbook of Design Management

Bloomsbury Academic, 2011

Book Chapter

...Source: Reprinted from Pilditch, J. (1976) Talk About Design. London: Barrie & Jenkins, pp. 3–14. Courtesy of Anne Pilditch. In February 1974 the European head of one of the world’s largest American corporations visited me. ‘I...

The Greed Imperative: User Needs in Product Design

Prasad Boradkar

Prasad Boradkar is Associate Professor and Coordinator of the Industrial Design Program at Arizona State University (ASU) in Tempe. He is the Director of InnovationSpace, a transdisciplinary laboratory at ASU where design, business, and engineering students and faculty partner with corporations to develop human-centred product concepts that hold societal benefit and minimize impacts on the environment. Boradkar is interested in the research space that lies at the intersection of design and material culture. In his writing, he draws from a variety of disciplines to understand the social and cultural significance of the designed environment. Boradkar is the author of Designing Things: A Critical Introduction to the Culture of Objects (Berg 2010). Author affiliation details are correct at time of print publication.

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Designing Things : A Critical Introduction to the Culture of Objects

Bloomsbury Academic, 2014

Book Chapter

...That man possesses certain needs is a biological fact; how he satisfies them is a social or cultural fact.It must be borne in mind that the object being worked on is going to be ridden in, sat upon, looked at, talked into, activated...

Design, Sustainability and Marketing

The Handbook of Design for Sustainability

Bloomsbury Academic, 2013

Book Chapter

...Introduction Marketing and brands are important tools of the consumer society and are complicit in contributing to the unsustainable consumption patterns we now have to address. But the expertise and influence they represent can...

Heinz 57 Varieties, USA

Iconic Designs : 50 Stories about 50 Things

Bloomsbury Visual Arts, 2014

Book Chapter

...Heinz 57 advertisement, 1923 Courtesy HJ Heinz Company. Numerical Iconicity A brand helped Heinz take up a monopolistic position in the post-Civil War marketplace in the United States....

Connecting Marketing and Design

The Handbook of Design Management

Bloomsbury Academic, 2011

Book Chapter

...Marketing and design share the same ambitions – they are both customer focused and wish to improve the quality of the consumer’s everyday life through the products and services they offer. They also want to attract consumers...