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Specimen sheet

Gavin Ambrose

Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a journalist and teacher, and former Director of the Christian Meditation Centre in London. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Typography

AVA Book, 2010

Book Chapter

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Marketing

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Illustration

AVA Book, 2009

Book Chapter

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Packaging Design

The Bloomsbury Encyclopedia of Design Volume 3

Bloomsbury Academic, 2016

Encyclopedia Article

...Packaging Design, at its most basic level, refers to the design of the container that will be used to hold, protect, describe, display, promote, differentiate, and even prevent theft of a product until purchase. At its most sublime...

Niche Design and Marketing

Clive Edwards

Clive Edwards is Professor in Design History at Loughborough University, UK. His authored works include: Interior Design: A Critical Introduction (Bloomsbury 2010), Encyclopedia of Furnishing Textiles, Floorcoverings and Home Furnishing Practices 1200-1950 (2007); Turning Houses into Homes (2005), Encyclopaedia of Furniture Materials Trades and Techniques (2000), Twentieth Century Furniture, its materials, manufacture and markets (1994), and Victorian Furniture, Technology and Design (1993). He has also contributed a number of articles to the Encyclopedia of Interior Design (1997), and has published a number of scholarly articles and essays in edited works. Author affiliation details are correct at time of print publication.

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The Bloomsbury Encyclopedia of Design Volume 2

Bloomsbury Academic, 2016

Encyclopedia Article

...Niche design and marketing refers to the production and supply of a good or service that has specific qualities that a particular consumer group find appealing. Typically, a niche product is differentiated from other goods in the same vein,...

Design: A Powerful but Neglected Strategic Tool

The Handbook of Design Management

Bloomsbury Academic, 2011

Book Chapter

...Source: Reprinted from Kotler, P. and Rath, G. A. (1984) ‘Design: A Powerful but Neglected Strategic Tool’, The Journal of Business Strategy 5(2): 16–21. © Emerald Group Publishing Limited all rights reserved. Design is a potent...

Heinz 57 Varieties, USA

Iconic Designs : 50 Stories about 50 Things

Bloomsbury Visual Arts, 2014

Book Chapter

...Heinz 57 advertisement, 1923 Courtesy HJ Heinz Company. Numerical Iconicity A brand helped Heinz take up a monopolistic position in the post-Civil War marketplace in the United States...

Connecting Marketing and Design

The Handbook of Design Management

Bloomsbury Academic, 2011

Book Chapter

...Marketing and design share the same ambitions – they are both customer focused and wish to improve the quality of the consumer’s everyday life through the products and services they offer. They also want to attract consumers...

Marketing Design

The Bloomsbury Encyclopedia of Design Volume 2

Bloomsbury Academic, 2016

Encyclopedia Article

...Marketing design is part of an integrated approach to brand management that develops the visual and narrative communication around a product or service. These activities primarily take place in business-to-consumer promotion within...

Designing Desire

The Handbook of Interior Architecture and Design

Bloomsbury Academic, 2013

Book Chapter

...Money may make the world go round, but it is desire that makes money go round. Desire is the fulcrum of all retail consumption, and American provocateur Tobias Wong In May 2007 with Gregory Krum, director of retail, The Shop...

Social Marketing

Joanna Boehnert

Joanna Boehnert is the founder of EcoLabs and a Research Fellow in Design at CREAM (Centre for Research and Education in Arts and Media) at the University of Westminster. Her research focuses on how design communicates complex ecological and socio-economic issues and facilitates transitions to sustainable ways of living. She established EcoLabs in 2006 to work at the interface of social movements and design practice. She is a Canadian who works in London and lives by the sea in Margate. Author affiliation details are correct at time of print publication.

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Design, Ecology, Politics : Towards the Ecocene

Bloomsbury Academic, 2018

Book Chapter

...Social marketing is defined by UK’s National Social Marketing Centre (NSMC) as ‘a proven tool for influencing behaviour in a sustainable and cost-effective way’ (2015). The NSMC claims that social marketing is not about changing what people...