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  • Promotional Design
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Cassandre

Designer Biography

Image
...Cassandre was a Ukrainian poster and type designer, and painter, who worked in Paris and New York. One of the most influential poster designers of the twentieth century, Mouron adopted the pseudonym Cassandre for advertising work in 1922...

Frank Pick

Designer Biography

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...Frank Pick was a British design manager born in Lincolnshire and educated at the University of London. Pick initially worked for the North Eastern Railway. He is best known for his role as the vice chairman of the London Passenger Transport...

Pitch

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Illustration

AVA Publishing SA, 2009

eBook

...The Oxfam advertisement above uses immediate and rhetorical illustrative text for visual impact.Illustration by James BrownTo show or promote work to a potential client in order to convince them to buy your work or services. Face-to-face...

Flyers

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Illustration

AVA Publishing SA, 2009

eBook

...Direct marketing materials used to advertise an event. In London during the early 1980s, photocopied designs on different-coloured paper stock were used as a cheap way to promote club events – they also became a way for emerging...

Merchandising

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Illustration

AVA Publishing SA, 2009

eBook

...An important income generator for illustrators whose characters created for books and/or animated films can be made into a vast range of products. Artwork can be produced for promotional tie–ins such as novelty goods, cards, games, toys...

Self Promotion

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Illustration

AVA Publishing SA, 2009

eBook

...The above is an image of a two-colour screen print with copy taken from the 1960s song ‘Woodstock’ by Crosby, Stills and Nash. The design process was an exercise in drawing type from memory without the aid of a computer, in order to achieve...

Annuals

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Illustration

AVA Publishing SA, 2009

eBook

Window Display

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Illustration

AVA Publishing SA, 2009

eBook

...A useful medium and platform for illustrators to showcase their work. Store windows around the world often feature live painting events and work by graphic artists (as seen below) to seduce shoppers through their doors...

Persuasion

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Illustration

AVA Publishing SA, 2009

eBook

...This piece by James Brown is a one-colour linocut illustrated in a manner that suits the copy – very polite and gentlemanly.Illustration by James BrownA form of communication used to influence actions or beliefs by appealing to reason...

Portfolio

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Illustration

AVA Publishing SA, 2009

eBook

...A constantly updated portable selection of images arranged sequentially to showcase an illustrator’s work and capture a prospective client’s attention. Orchestrating the narrative flow of the portfolio and selecting the right illustrations...