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Majuscule & Minuscule

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book Chapter

Alignment

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

Book Chapter

...The position of type within a text block in relation to both vertical and horizontal margins. A designer uses alignment to work on the shape formed by the text block within the overall design.Text can be aligned along the horizontal...

Anatomy

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Typography

AVA Publishing SA, 2010

Book Chapter

...The different strokes that form typographical characters. Each letter can be thought of as a body comprised of various constituent parts, and the study and identification of these parts likened to anatomy...

Architectural typography

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Typography

AVA Publishing SA, 2010

Book Chapter

...Type is frequently used in an architectural context, such as inscriptions carved into stone or wood. The choice of font should consider the visual impact of the shadows of the carved letters and the scale they will be produced at....

Baseline

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Typography

AVA Publishing SA, 2010

Book Chapter

...A baseline is an imaginary line that all type characters sit upon. Some rounded characters, such as the ‘o’, actually fall slightly below the baseline. The location of the baseline varies for different typefaces as its position is fixed...

Cap height

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Typography

AVA Publishing SA, 2010

Book Chapter

...Cap height is the measurement from the baseline to the top of a capital letter. This measurement is made using a capital letter that is flat on top, and not a letter that has overshoot (for example an A or an O, that extend beyond...

Small Capitals

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book Chapter

...CAPITAL LETTERS that have been specifically created at a smaller size than a typeface's regular capitals. Commonly used to set an initialised acronym, nasa for example, to avoid overemphasising the word in body text. As small caps have been...

Small capitals

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Typography

AVA Publishing SA, 2010

Book Chapter

Classification systems

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Typography

AVA Publishing SA, 2010

Book Chapter

...Various systems that seek to instill a meaningful order to the plethora of typefaces that exist. Classification systems allow a designer to make more informed typographical decisions and to obtain a better understanding of type...

Font/Typeface

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Typography

AVA Publishing SA, 2010

Book Chapter

...The letters, numbers and punctuation marks of a type design. In common usage, the words ‘typeface’ and ‘font’ are used synonymously; however, each term possesses a separate and distinct meaning. A typeface is a collection of characters...