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Colour

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Illustration

AVA Publishing SA, 2009

Book Chapter

...This example by José Palma at La Oveja Negra uses mixed media.Objects produce different sensations in the eye due to the way they emit or reflect light. The use of colour intensifies psychological and emotional responses in the viewer...

Reveal

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book Chapter

...The presentation of a design's information to the viewer in a gradual manner through manipulation of the physical structure or the format of the job. Pictured is a publication created by Sagmeister Inc. that is contained in a transparent...

Reportage

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book Chapter

...A style of photography characterised by images that capture and detail defining moments of real life and the joys and horrors of the world equally. Reportage photography is commonly used to document the world we live in, particularly its...

Sign

The Bloomsbury Encyclopedia of Design Volume 3

Bloomsbury Academic, 2016

Encyclopedia Article

...A sign is something that stands for something else, and semiology has been characterized as “the science of signs.” Ferdinand de Saussure’s model of the linguistic sign, composed of signifier and signified, was extended to the study of many...

Character

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Illustration

AVA Publishing SA, 2009

Book Chapter

...The images above are characterisations of some of the sporting events held during the summer Olympics.An illustration that possesses features and human attributes in order to portray believable roles in narratives, such as graphic novels...

Simile

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book Chapter

...A figure of speech that creates a comparative link between the subject matter and an unrelated element. For example ‘as fresh as a daisy’. A simile can make a verbal or visual description more emphatic or vivid...

Absurdity

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Illustration

AVA Publishing SA, 2009

Book Chapter

...This was a promotional piece created for Ware magazine in answer to a brief to create an abstract image around power and strength in sport. Illustration by Andy PottsThe creation of images that amplify texts and embrace...

Allegory

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Illustration

AVA Publishing SA, 2009

Book Chapter

...This is an allegorical Victorian souvenir card showing an ambiguous narrative as the couple runs away, only to be faced by an oncoming train.A form of extended metaphor used to describe a narrative that does not serve to provide a literal...

Metaphor

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book Chapter

...A device that transfers meaning from one thing to another even though there may not be a close relationship between them. A visual metaphor conveys an impression that is relatively unfamiliar by drawing a comparison with something familiar....

Visual Metaphor

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Illustration

AVA Publishing SA, 2009

Book Chapter

...Suburban Bliss’ by Izzie Klingels The word ‘metaphor’ is derived from the Greek ‘to carry over or across’. An item or idea is moved in place of something else, and therefore context becomes key. Illustrators can play with signs...