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Designing Business Matters Means Designing Business Models

Jürgen Faust

Jürgen Faust is president of Macromedia University Munich, Germany. He has also served as a dean for academic affairs at Macromedia University, and was the international consultant for strategy and development at the Istituto Europeo Disegno Group in Milan, Italy. His other works include Dialogues in the Realm of Managing as Designing (2004) and Managing as Designing Needs: A Theory of Design in Designing Information and Organizations with a Positive Lens (2007). Author affiliation details are correct at time of print publication.

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Designing: Business and Management

Bloomsbury Academic, 2016

eBook

3

... such circumstances design can itself be seen as being designed; it is also a matter of designing, if design is purposefully adjusted to fit a new frame (Faust, 2015). Therefore, we can say that design is not a given and it is moving...

An Introduction to Designing Business

Jürgen Faust

Jürgen Faust is president of Macromedia University Munich, Germany. He has also served as a dean for academic affairs at Macromedia University, and was the international consultant for strategy and development at the Istituto Europeo Disegno Group in Milan, Italy. His other works include Dialogues in the Realm of Managing as Designing (2004) and Managing as Designing Needs: A Theory of Design in Designing Information and Organizations with a Positive Lens (2007). Author affiliation details are correct at time of print publication.

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Sabine Junginger

Sabine Junginger is visiting professor at both Macromedia University, Germany and Jiangnan School of Design, China. She is also a fellow at the Hertie School of Governance, Germany. She has edited both Designing Business and Management (2016) with Jurgne Faust, and also the Handbook of Design Management (2011) with Rachel Cooper. She has had articles published in various journals, including Design Issues, The Design Journal, The Journal of Business Strategy and the Design Management Review. Author affiliation details are correct at time of print publication.

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Designing: Business and Management

Bloomsbury Academic, 2016

eBook

4

... and forethought. And if such a concept is the solution to everything, then it is a quite difficult framework to work with. Design thinking enables us to view the “business model” as the prototype of an object of design. In Chapter 2, Jürgen Faust...