Joanna Boehnert is the founder of EcoLabs and a Research Fellow in Design at CREAM (Centre for Research and Education in Arts and Media) at the University of Westminster. Her research focuses on how design communicates complex ecological and socio-economic issues and facilitates transitions to sustainable ways of living. She established EcoLabs in 2006 to work at the interface of social movements and design practice. She is a Canadian who works in London and lives by the sea in Margate. Author affiliation details are correct at time of print publication.