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  • Corporate Design and Identity
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Eliot Noyes

Designer Biography

...Noyes was an American architect and industrial designer who was instrumental in the development of the concept of an integrated corporate identity and is associated with the phrase “Good Design is Good Business.” Born in Boston...

Paula Scher

Designer Biography

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...Paula Scher obtained a BFA from the Tyler School of Art and began her career as an art director in the 1970s and early 1980s. Her wide-ranging attitude that blurred the lines between pop culture, fine art, graphics and typography was very...

Wally Olins

Designer Biography

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...Olins was a brand consultant who was born in London and studied history at Oxford University before launching himself into the advertising industry at the agency S. H. Benson (now part of the Ogilvy advertising agency). Olins was quickly...

Brand

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Article

...A brand is a name, term, sign, symbol or design, or some grouping thereof that assists in the recognition of goods and services of a particular supplier as well as creating difference from other suppliers in the market. A brand is the sum...

Corporate Illustration

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Illustration

AVA Publishing SA, 2009

eBook

...This was one of five illustrations created for IBM’s international ‘What Makes You Special?’ advertising campaign. Pictorial matter created for commercial use such as company branding aimed at a specific target audience...

Corporate Design and Identity

Clive Edwards

Clive Edwards is Professor in Design History at Loughborough University, UK. His authored works include: Interior Design: A Critical Introduction (Bloomsbury 2010), Encyclopedia of Furnishing Textiles, Floorcoverings and Home Furnishing Practices 1200-1950 (2007); Turning Houses into Homes (2005), Encyclopaedia of Furniture Materials Trades and Techniques (2000), Twentieth Century Furniture, its materials, manufacture and markets (1994), and Victorian Furniture, Technology and Design (1993). He has also contributed a number of articles to the Encyclopedia of Interior Design (1997), and has published a number of scholarly articles and essays in edited works. Author affiliation details are correct at time of print publication.

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The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Article

...Although often seen as simply an arrangement of visual statements and designed components, logos, brands, color schemes, and so on that reflect a business identity, corporate identity is more than simply the physical aspects. Corporate...

Corporate typography

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Typography

AVA Publishing SA, 2010

eBook

...Typography that reflects the values of a corporation. Corporate typography does not have to be conservative or boring. Choosing type to establish a corporate identity can be quite challenging and often results in avante-garde creations like...

Identity

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Typography

AVA Publishing SA, 2010

eBook

...The behavioural characteristics that define the qualities that are synonymous with a company, organisation or product. Typography plays a key role in establishing a visual identity because of its inherent personality characteristics. Type...

Identity

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

eBook

...The behavioural characteristics of a company, which define what qualities are synonymous with its level of service, its innovative nature or its approach to doing business. Branding is the expression or presence of this identity...

Branding

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Typography

AVA Publishing SA, 2010

eBook

...A symbol, mark, word or phrase that identifies and differentiates a product, service or organisation from its competitors. Brands are created to help us distinguish between similar product offerings through perceptions of quality and value....