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Brand

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Article

...A brand is a name, term, sign, symbol or design, or some grouping thereof that assists in the recognition of goods and services of a particular supplier as well as creating difference from other suppliers in the market. A brand is the sum...

Corporate Illustration

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Illustration

AVA Book, 2009

Book Chapter

...No extract of this content is available for preview...

Corporate typography

Gavin Ambrose

Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a journalist and teacher, and former Director of the Christian Meditation Centre in London. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Typography

AVA Book, 2010

Book Chapter

...No extract of this content is available for preview...

Identity

Gavin Ambrose

Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a journalist and teacher, and former Director of the Christian Meditation Centre in London. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Graphic Design

AVA Book, 2006

Book Chapter

...No extract of this content is available for preview...

Identity

Gavin Ambrose

Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a journalist and teacher, and former Director of the Christian Meditation Centre in London. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Typography

AVA Book, 2010

Book Chapter

...No extract of this content is available for preview...

Corporate Design and Identity

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Article

...Although often seen as simply an arrangement of visual statements and designed components, logos, brands, color schemes, and so on that reflect a business identity, corporate identity is more than simply the physical aspects. Corporate...

Signature

Gavin Ambrose

Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a journalist and teacher, and former Director of the Christian Meditation Centre in London. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Typography

AVA Book, 2010

Book Chapter

...No extract of this content is available for preview...

Logo

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Illustration

AVA Book, 2009

Book Chapter

...No extract of this content is available for preview...

Branding

Gavin Ambrose

Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a journalist and teacher, and former Director of the Christian Meditation Centre in London. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Typography

AVA Book, 2010

Book Chapter

...No extract of this content is available for preview...

PTT (Posterijen, Telegrafie en Telefonie)

The Bloomsbury Encyclopedia of Design Volume 3

Bloomsbury Academic, 2016

Encyclopedia Article

...In 1927, the Dutch national postal and telephone service, the Posterijen, Telegrafie en Telefonie (PTT), established a publicity department on the urging of Jean Francois van Royen. It became a major patron of progressive graphic...