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Campaign

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Illustration

AVA Publishing SA, 2009

eBook

...This image was used to promote soccer in McDonald’s stores across Latin America.Illustration by Andy PottsA comprehensive and integrated strategy that utilises a series of messages based on a theme and uses a variety of media such as web...

Authenticity

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Article

...Authenticity refers to strong, responsible intent, in both humans and designs. Authenticity in design is evident in modernist functionalism. However, design has also been accused of being the source of inauthentic relations to things...

Context Theory

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Article

...Context theory is a way of thinking about design that emphasizes the importance of the milieu in which it occurs as key to understanding and developing design practice. Context theory grew out of cultural theory as a pedagogical strategy...

Design Strategy

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Article

...A Design Strategy is a plan that outlines the process of how a design outcome could be achieved. This plan involves the identification and definition of a problem that needs to be resolved, setting goals that could lead toward...

Scenario Planning

The Bloomsbury Encyclopedia of Design Volume 3

Bloomsbury Academic, 2016

Encyclopedia Article

...Scenario planning has been adapted from methods originally employed by policy makers and military strategists as a form of systems thinking in which designers determine hypothetical, yet possible, stories of how a particular product...

Manzini, Ezio (1945–)

The Bloomsbury Encyclopedia of Design Volume 2

Bloomsbury Academic, 2016

Encyclopedia Article

...Ezio Manzini is a professor, scholar, engineer, and architect. He has spent his career researching and teaching at the Faculty of Architecture and then at the School of Design at the Politecnico di Milano, Italy. A central protagonist...

Design Futures

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Article

...Though all designing is future oriented, design futures has come to mean a series of approaches to designing that self-consciously negotiate how we imagine, understand, and evaluate a range of possible futures for and by design.Design...

Methods of Change 2 – Designing in Time

Tony Fry

Tony Fry is Director of the sustainment consultancy Team D/E/S and Professor of Design, Griffith University, Queensland College of Art. He is also author of Design Futuring: Sustainability, Ethics and New Practice (Berg, 2008) and Design as Politics (Berg, 2010). Author affiliation details are correct at time of print publication.

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Design Futuring : Sustainability, Ethics and New Practice

Bloomsbury Academic, 2009

eBook

...Fundamentally time is a medium, not a measure. Aristotle expressed this when he defined time as ‘the event in which things occur’. While, as measure, time is considered to be independent of our being, as event, it is the product of human...

Branzi’s Dilemma: Design In Contemporary Culture

Richard Buchanan

Richard Buchanan is Professor of Design, Management and Information Systems at the Weatherhead School of Management, Case Western Reserve University. He is editor of Discovering Design, The Idea of Design, and Pluralism in Theory and Practice. Author affiliation details are correct at time of print publication.

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The Designed World : Images, Objects, Environments

Berg, 2010

eBook

...This article was originally presented as a keynote address at “Design: Pleasure or Responsibility,” an international conference held at the University of Art and Design Helsinki in June 1994. The address was subsequently printed in Design...

Logistics

The Bloomsbury Encyclopedia of Design Volume 2

Bloomsbury Academic, 2016

Encyclopedia Article

...Logistics refers to the management of the flow of resources and goods throughout an organization or supply chain. This involves all inbound, outbound, internal, and external movements required to efficiently and effectively deliver...