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Campaign

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Illustration

AVA Book, 2009

Book Chapter

...No extract of this content is available for preview...

Authenticity

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Article

...Authenticity refers to strong, responsible intent, in both humans and designs. Authenticity in design is evident in modernist functionalism. However, design has also been accused of being the source of inauthentic relations to things...

Context Theory

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Article

...Context theory is a way of thinking about design that emphasizes the importance of the milieu in which it occurs as key to understanding and developing design practice. Context theory grew out of cultural theory as a pedagogical strategy...

Design Strategy

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Article

...A Design Strategy is a plan that outlines the process of how a design outcome could be achieved. This plan involves the identification and definition of a problem that needs to be resolved, setting goals that could lead toward...

Scenario Planning

The Bloomsbury Encyclopedia of Design Volume 3

Bloomsbury Academic, 2016

Encyclopedia Article

...Scenario planning has been adapted from methods originally employed by policy makers and military strategists as a form of systems thinking in which designers determine hypothetical, yet possible, stories of how a particular product...

Design Futures

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Article

...Though all designing is future oriented, design futures has come to mean a series of approaches to designing that self-consciously negotiate how we imagine, understand, and evaluate a range of possible futures for and by design.Design...

Business Design

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Article

...Business design applies to the deployment of design methodologies to business development challenges, including development of new or improvement of existing products, services, and transaction models, communication platforms, and user...

Cultural Human Factors

Clive Dilnot

Clive Dilnot is professor of Design Studies at Parsons The New School for Design, New York, USA. Recent publications include Ethics? Design? (2005) and, as co-author, Design and the Question of History (Bloomsbury, 2014). Author affiliation details are correct at time of print publication.

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A John Heskett Reader : Design, History, Economics

Bloomsbury Academic, 2016

Book Chapter

...First published as “Cultural Human Factors,” Design Innovation for Global Competition , Sharon Poggenpohl ed., Institute of Design, IIT, Chicago, 1995, pp. 26–40. By permission of the Institute of Design, IIT, Chicago....

Design Management as Integrative Strategy

The Handbook of Design Management

Bloomsbury Academic, 2011

Book Chapter

...In a way, it is obvious that design has become accepted as an important competitive tool for business success. And yet, we still know surprisingly little about what constitutes design, especially if we refer to design strategy, or design...

Design Strategic Value Revisited: A Dynamic Theory for Design as Organizational Function

The Handbook of Design Management

Bloomsbury Academic, 2011

Book Chapter

...Author’s translation: ‘This is what a theory is; it is exactly like a toolbox. It has to be useful. And not for yourself. If there are no people to use it, starting with the theorist himself, then the theory is worthless or its moment has...