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  • Strategic Design
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Authenticity

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Chapter

...Authenticity refers to strong, responsible intent, in both humans and designs. Authenticity in design is evident in modernist functionalism. However, design has also been accused of being the source of inauthentic relations to things...

Campaign

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Illustration

AVA Publishing SA, 2009

Book Chapter

...This image was used to promote soccer in McDonald’s stores across Latin America.Illustration by Andy PottsA comprehensive and integrated strategy that utilises a series of messages based on a theme and uses a variety of media such as web...

Context Theory

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Chapter

...Context theory is a way of thinking about design that emphasizes the importance of the milieu in which it occurs as key to understanding and developing design practice. Context theory grew out of cultural theory as a pedagogical strategy...

Scenario Planning

The Bloomsbury Encyclopedia of Design Volume 3

Bloomsbury Academic, 2016

Encyclopedia Chapter

...Scenario planning has been adapted from methods originally employed by policy makers and military strategists as a form of systems thinking in which designers determine hypothetical, yet possible, stories of how a particular product...

Manzini, Ezio (1945–)

The Bloomsbury Encyclopedia of Design Volume 2

Bloomsbury Academic, 2016

Encyclopedia Chapter

...Ezio Manzini is a professor, scholar, engineer, and architect. He has spent his career researching and teaching at the Faculty of Architecture and then at the School of Design at the Politecnico di Milano, Italy. A central protagonist...

Logistics

The Bloomsbury Encyclopedia of Design Volume 2

Bloomsbury Academic, 2016

Encyclopedia Chapter

...Logistics refers to the management of the flow of resources and goods throughout an organization or supply chain. This involves all inbound, outbound, internal, and external movements required to efficiently and effectively deliver...

Design Strategy

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Chapter

...A Design Strategy is a plan that outlines the process of how a design outcome could be achieved. This plan involves the identification and definition of a problem that needs to be resolved, setting goals that could lead toward...

Business Design

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Chapter

...Business design applies to the deployment of design methodologies to business development challenges, including development of new or improvement of existing products, services, and transaction models, communication platforms, and user...

Design Strategic Value Revisited: A Dynamic Theory for Design as Organizational Function

The Handbook of Design Management

Bloomsbury Academic, 2011

Book Chapter

...Author’s translation: ‘This is what a theory is; it is exactly like a toolbox. It has to be useful. And not for yourself. If there are no people to use it, starting with the theorist himself, then the theory is worthless or its moment has...

Cost–Benefit Analysis

The Bloomsbury Encyclopedia of Design Volume 1

Bloomsbury Academic, 2016

Encyclopedia Chapter

...A cost–benefit analysis is used to determine the feasibility of any given project on micro- as well as macroeconomic levels, by assessing all costs and weaknesses on the one hand, against benefits and strengths on the other, through...