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Panorama & Vista

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

eBook

...A broad or extended perspective that gives the eye more space to explore the subject. Also called panoramic. Pieces tend to be much longer in the horizontal plane than in the vertical plane, and are well suited to the display of natural...

Continuous Tone

The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

eBook

...An image where the colour at any given point is produced as a single tone, such as for black-and-white and colour photographs. The four-colour offset lithography printing process uses screens to convert a continuous tone image into a series...

Tonal Images

The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

eBook

...The halftone reproduction of an image using a black halftone and one or more colour halftones. In essence, a tonal image is akin to a black-and-white photograph in which the white tones have been replaced by one colour or a combination...

Desaturate

The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

eBook

...The removal of colour that leaves the tonal values of an image intact. A designer can desaturate an entire image, which effectively sees it assimilate a greyscale image, or certain image areas can be masked. The model has been masked...

Duotone

The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

eBook

...Pictured is a spread created by NB Studio, which features a duotone used to homogenise different photographic images by giving them the same treatment.A tonal image created using two different colours, one of which is typically black...

Noise

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

eBook

...Random and unobtrusive degradation of digital image quality. Often used to replicate the grain of photographic film in order to give a gritty cast to an image. Noise adds a raw and spontaneous element to an image, suggesting immediacy...

Raster

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

eBook

...An image format in which information is stored in a grid of pixels and the colour of each pixel is individually defined. Also called bitmaps, raster images are not scalable because they have a fixed resolution. Pictured is a raster image...

Adjustment Layers

The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

eBook

...Here, the base image is left unchanged, underneath an adjustment layer that has added colour to the image. Additional adjustment layers can further alter the image while leaving the original intact.A layer used for making changes...

DPI / PPI / LPI / SPI

The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

eBook

...DPI (dots per inch) refers to the number of dots produced by a printer. For example, in lithography, 300dpi is standard. When a printer requests an image at a certain dpi, they actually mean ppi (see below). PPI (pixels per inch...

Resolution

The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

eBook

...The amount of information contained in a digital image. The higher the resolution, the more information the image contains and therefore the more detailed it is. Higher resolution also means an image can be reproduced at a large scale...