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Panorama & Vista

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

eBook

...A broad or extended perspective that gives the eye more space to explore the subject. Also called panoramic. Pieces tend to be much longer in the horizontal plane than in the vertical plane, and are well suited to the display of natural...

Continuous Tone

The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

eBook

...An image where the colour at any given point is produced as a single tone, such as for black-and-white and colour photographs. The four-colour offset lithography printing process uses screens to convert a continuous tone image into a series...

Tonal Images

The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

eBook

...The halftone reproduction of an image using a black halftone and one or more colour halftones. In essence, a tonal image is akin to a black-and-white photograph in which the white tones have been replaced by one colour or a combination...

Substrate

The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

eBook

...Any material or surface that can hold an image. In printing, substrates are typically paper stocks but, thanks to the versatility of techniques such as screen printing, they can include plastic, fabric, metal and ceramics. The development...

Adjustment Layers

The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

eBook

...Here, the base image is left unchanged, underneath an adjustment layer that has added colour to the image. Additional adjustment layers can further alter the image while leaving the original intact.A layer used for making changes...

DPI / PPI / LPI / SPI

The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

eBook

...DPI (dots per inch) refers to the number of dots produced by a printer. For example, in lithography, 300dpi is standard. When a printer requests an image at a certain dpi, they actually mean ppi (see below). PPI (pixels per inch...

Resolution

The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

eBook

...The amount of information contained in a digital image. The higher the resolution, the more information the image contains and therefore the more detailed it is. Higher resolution also means an image can be reproduced at a large scale...

Greyscale

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals in both the US and the UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

eBook

...An image that contains shades of grey as well as black and white. Also the brightness of a pixel, expressed as a value representing its lightness from black to white. A greyscale image can be coloured, turned into a negative, or otherwise...

JPEG

The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

eBook

...The insert shows the available options for saving a JPEG. Images are saved uncompressed to maintain maximum quality and avoid the appearance of jaggies.A digital file format that contains 24-bit colour information – such as 6.7 million...

Photography

Mark Wigan

Mark Wigan was subject leader for illustration at Camberwell College, UK, and later for Graphic Design at the University of Salford, UK. He is currently a lecturer in illustration at Hull College, UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Illustration

AVA Publishing SA, 2009

eBook

...These images show photographs combined with print-making techniques. The images were created by Kate Gibb for Jalouse magazine.Derived from the Greek word photos meaning ‘light’ and graphos meaning ‘drawing’. Photography is the art of using...