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How to? Visual techniques of persuasion in guidebooks and manuals

Grace Lees-Maffei

Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK. Author affiliation details are correct at time of print publication.

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Reading Graphic Design in Cultural Context

Bloomsbury Visual Arts, 2019

eBook

4

... (eds.) 1961. Teen Guide to Homemaking. New York and London: McGraw-Hill Book Company Inc. Polly Cantlon, and Alice Lo 2012. ‘Judging a Book by Its Cover: Or, Does Modernist Form Follow Function?’ In Grace Lees-Maffei (ed.), Writing Design:...

A good read? Corporate literature and brand stories: Alessi SpA as a case study

Grace Lees-Maffei

Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK. Author affiliation details are correct at time of print publication.

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Reading Graphic Design in Cultural Context

Bloomsbury Visual Arts, 2019

eBook

4

... Adamson 2014. ‘Portland Vase, UK (Josiah Wedgwood, 1789)’. In Grace Lees-Maffei (ed.), Iconic Designs: 50 Stories about 50 Things, 152–155. London: Bloomsbury. Hugh. Aldersey-Williams 2000. ‘Ten Reasons Why Corporate Identity...

Reading graphic design in the expanded field: An introduction

Grace Lees-Maffei

Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK. Author affiliation details are correct at time of print publication.

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Reading Graphic Design in Cultural Context

Bloomsbury Visual Arts, 2019

eBook

6

... and Participant’. In Grace Lees-Maffei (ed.), Writing Design: Words and Objects, 163–174. London: Berg. Grace. Lees-Maffei 2008. ‘Introduction: Professionalization as a Focus in Interior Design History’. In Professionalizing Interior Design, 1870-1970,...

Signifying orientalism, chinoiserie and japonisme: Fashion photography in Vogue as a case study

Grace Lees-Maffei

Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK. Author affiliation details are correct at time of print publication.

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Reading Graphic Design in Cultural Context

Bloomsbury Visual Arts, 2019

eBook

4

... In Grace Lees-Maffei (ed.), Iconic Designs: 50 Stories about 50 Things, 199–201. London: Bloomsbury. Lucinda. Chambers 1994. ‘Out of This World: From Morocco to Mongolia, the Far East Is Exerting Its Magical Influence on Designers’ Imaginations’....

Seeing clearly? Legibility, word and image in postmodern print design

Grace Lees-Maffei

Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK. Author affiliation details are correct at time of print publication.

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Reading Graphic Design in Cultural Context

Bloomsbury Visual Arts, 2019

eBook

4

... at http://www.theguardian.com/theobserver/2002/sep/22/features.magazine167. Accessed 3 December 2015. Julia. Moszkowicz 2014. ‘Ray Gun, USA (David Carson, 1992-1995)’. In Grace Lees-Maffei (ed.), Iconic Designs: 50 Stories about 50 Things, 96–99. London:...

Branding as sign system: Semiotics in action

Grace Lees-Maffei

Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK. Author affiliation details are correct at time of print publication.

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Reading Graphic Design in Cultural Context

Bloomsbury Visual Arts, 2019

eBook

4

... Lodge (ed.), Modern Criticism and Theory: A Reader, 80–106. Harlow: Longman. Grace Lees-Maffei (ed.) 2014. Iconic Designs: 50 Stories about 50 Things. London: Bloomsbury. David Lodge (ed.) 1988. Modern Criticism and Theory: A Reader. Harlow:...

Driving sales: Print and TV advertising of cars to women drivers

Grace Lees-Maffei

Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK. Author affiliation details are correct at time of print publication.

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Reading Graphic Design in Cultural Context

Bloomsbury Visual Arts, 2019

eBook

3

... for Women’. The Times. 12 February. G. Lees-Maffei 2002. ‘Men, Motors, Markets and Women’. In Peter Wollen and Joe Kerr (eds.), Autopia: Cars and Culture, 363–370. London: Reaktion. Catherine Lutz, and Anne Lutz Fernandez. 2010. Carjacked:...

Sparke, Penny (1948–)

Grace Lees-Maffei

Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK. Author affiliation details are correct at time of print publication.

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The Bloomsbury Encyclopedia of Design Volume 3

Bloomsbury Academic, 2016

Encyclopedia Article

2

...Penny Sparke is one of the foremost designing historians working today, and one of the field’s foundational figures. Sparke took her first degree, in French literature, in 1971 from the University of Sussex, and her doctorate “Theory...

Goffman, Erving (1922–82)

Grace Lees-Maffei

Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK. Author affiliation details are correct at time of print publication.

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The Bloomsbury Encyclopedia of Design Volume 2

Bloomsbury Academic, 2016

Encyclopedia Article

3

... and “civil inattention” for the avoidance of embarrassment.Lees-Maffei (2005) suggests that Goffman’s 1959 model of front and backstage is more suited to the period prior to the Second World War and that Bourdieu’s work on the aestheticization...

Introduction

Grace Lees-Maffei

Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK. Author affiliation details are correct at time of print publication.

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Writing Design : Words and Objects

Bloomsbury Academic, 2012

eBook

5

..., ‘Introduction’ Section 11: Mediation in The Design History Reader, ed. Grace Lees-Maffei and Rebecca Houze (Oxford: Berg, 2010), 427–8. The mediation emphasis in design history is characterized by three interrelated strains:...