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Making sense of data through service design – opportunities and reflections

Alison Prendiville


Alison Prendiville has an MSc in digital anthropology from UCL, and her doctoral research was an industry-funded PhD with Thorn Transit Systems International (now part of Cubic). This was one of the first research projects to take a holistic view of engineering hardware and its effect on the passenger service experience. She was a researcher on the EU Framework IV programme MIMIC, which investigated barriers to the seamless transport journey at seven EU sites. Her recent work as deputy director at the Competitive Creative Design- a collaboration between University of the Arts and Cranfield University- has focused on facilitating collaborations between designers, scientists and engineers for the development of new product service systems. She is course director for the MDes Service Design Innovation programme at the University of the Arts London, and she works with various service design workshops at Cranfield University and at the Samsung Art and Design Institute in South Korea. She is also a judge for the Ordnance Survey’s Geovation Challenge. Her most recent research focuses on Geographic Information Systems (GIS) and their role in innovating public sector services. Author affiliation details are correct at time of print publication.

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Ian Gwilt


Val Mitchell

Designing for Service : Key Issues and New Directions

Bloomsbury Academic, 2017



... such as 3D printing and rapid prototyping are also beginning to appear (Gwilt 2013). Collectively these techniques attempt to re-present the codified data of the digital into more human-centred forms that can be used and understood...